{"id":5356,"date":"2019-03-22T11:32:06","date_gmt":"2019-03-22T11:32:06","guid":{"rendered":"https:\/\/www.gpi.it\/?page_id=5356"},"modified":"2022-11-09T09:41:41","modified_gmt":"2022-11-09T08:41:41","slug":"new-gpi-brand","status":"publish","type":"page","link":"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/","title":{"rendered":"The new GPI brand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=&#8221;text-row mb-0&#8243;][vc_column][vc_column_text el_class=&#8221;gpi_signature_title_human&#8221;]<\/p>\n<h1>Il nuovo brand<\/h1>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-sm-offset-4&#8243;][vc_column_text el_class=&#8221;entice&#8221;]A new brand, a new chapter in our story.[\/vc_column_text][vc_column_text]A rebranding is not simply a marketing activity, but a cultural and industrial step that determines the working identity of thousands of people who must represent and feel represented every day by the company they work for.<\/p>\n<p>It is also an important step for the company\u2019s reference market. In rebranding, form takes on substance, and in this period of the Group\u2019s evolution and growth, renewing the brand identity has strategic value for everyone.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_video link=&#8221;https:\/\/vimeo.com\/325850708&#8243; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-sm-offset-4&#8243;][vc_column_text]A strong and distinctive brand is an intangible yet essential asset for the company.<\/p>\n<p>A brand with a good reputation is preferred over more \u201ceconomical\u201d competitors.<\/p>\n<p>Finally, a strong brand knows how to inspire.<\/p>\n<p>&nbsp;<\/p>\n<p>And we want our company to be a source of inspiration and reference point for our Customers and Prospects, as well as our Staff.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1553256593278{background-color: #ff8533 !important;}&#8221; el_class=&#8221;vision my-0&#8243;][vc_column][vc_column_text el_class=&#8221;p-0&#8243;]<\/p>\n<h1 style=\"text-align: center;\">\u201cPerch\u00e8 il nostro lavoro pu\u00f2 aiutare a vivere meglio\u201d<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=&#8221;text-row mb-0&#8243;][vc_column][vc_column_text el_class=&#8221;gpi_signature_title_human&#8221;] Il nuovo brand [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-sm-offset-4&#8243;][vc_column_text el_class=&#8221;entice&#8221;]A new brand, a new chapter in our story.[\/vc_column_text][vc_column_text]A rebranding is not simply a marketing activity, but a cultural and industrial step that determines the working identity of thousands of people who must represent and feel represented every day by the company they work<\/p>\n","protected":false},"author":20,"featured_media":5154,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5356","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The new GPI brand | GPI<\/title>\n<meta name=\"description\" content=\"Si tratta di un passaggio importante anche per il proprio mercato di riferimento: in un\u2019azione di rebranding la forma assume sostanza, e in questo periodo di evoluzione e crescita del Gruppo rinnovare la brand identity ha per tutti noi un valore strategico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new GPI brand | GPI\" \/>\n<meta property=\"og:description\" content=\"Si tratta di un passaggio importante anche per il proprio mercato di riferimento: in un\u2019azione di rebranding la forma assume sostanza, e in questo periodo di evoluzione e crescita del Gruppo rinnovare la brand identity ha per tutti noi un valore strategico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"GPI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GruppoGPI\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-09T08:41:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gpigroup.com\/app\/uploads\/2019\/04\/og-link-preview-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/\",\"url\":\"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/\",\"name\":\"The new GPI brand | GPI\",\"isPartOf\":{\"@id\":\"https:\/\/www.gpigroup.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gpigroup.com\/app\/uploads\/2019\/04\/og-link-preview-1.png\",\"datePublished\":\"2019-03-22T11:32:06+00:00\",\"dateModified\":\"2022-11-09T08:41:41+00:00\",\"description\":\"Si tratta di un passaggio importante anche per il proprio mercato di riferimento: in un\u2019azione di rebranding la forma assume sostanza, e in questo periodo di evoluzione e crescita del Gruppo rinnovare la brand identity ha per tutti noi un valore strategico.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/#breadcrumb\"},\"inLanguage\":\"en-EN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-EN\",\"@id\":\"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/#primaryimage\",\"url\":\"https:\/\/www.gpigroup.com\/app\/uploads\/2019\/04\/og-link-preview-1.png\",\"contentUrl\":\"https:\/\/www.gpigroup.com\/app\/uploads\/2019\/04\/og-link-preview-1.png\",\"width\":1366,\"height\":768,\"caption\":\"GPI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gpigroup.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The new GPI brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gpigroup.com\/en\/#website\",\"url\":\"https:\/\/www.gpigroup.com\/en\/\",\"name\":\"GPI\",\"description\":\"The Healthcare Partner\",\"publisher\":{\"@id\":\"https:\/\/www.gpigroup.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gpigroup.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-EN\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gpigroup.com\/en\/#organization\",\"name\":\"GPI S.p.A.\",\"url\":\"https:\/\/www.gpigroup.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-EN\",\"@id\":\"https:\/\/www.gpigroup.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gpigroup.com\/app\/uploads\/2023\/03\/logo-GPI-2019-1.jpg\",\"contentUrl\":\"https:\/\/www.gpigroup.com\/app\/uploads\/2023\/03\/logo-GPI-2019-1.jpg\",\"width\":1946,\"height\":1945,\"caption\":\"GPI S.p.A.\"},\"image\":{\"@id\":\"https:\/\/www.gpigroup.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/GruppoGPI\/\",\"https:\/\/www.linkedin.com\/company\/gpi-spa\",\"http:\/\/www.youtube.com\/user\/GruppoGPI\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The new GPI brand | GPI","description":"Si tratta di un passaggio importante anche per il proprio mercato di riferimento: in un\u2019azione di rebranding la forma assume sostanza, e in questo periodo di evoluzione e crescita del Gruppo rinnovare la brand identity ha per tutti noi un valore strategico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/","og_locale":"en_US","og_type":"article","og_title":"The new GPI brand | GPI","og_description":"Si tratta di un passaggio importante anche per il proprio mercato di riferimento: in un\u2019azione di rebranding la forma assume sostanza, e in questo periodo di evoluzione e crescita del Gruppo rinnovare la brand identity ha per tutti noi un valore strategico.","og_url":"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/","og_site_name":"GPI","article_publisher":"https:\/\/www.facebook.com\/GruppoGPI\/","article_modified_time":"2022-11-09T08:41:41+00:00","og_image":[{"width":1366,"height":768,"url":"https:\/\/www.gpigroup.com\/app\/uploads\/2019\/04\/og-link-preview-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/","url":"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/","name":"The new GPI brand | GPI","isPartOf":{"@id":"https:\/\/www.gpigroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/#primaryimage"},"image":{"@id":"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gpigroup.com\/app\/uploads\/2019\/04\/og-link-preview-1.png","datePublished":"2019-03-22T11:32:06+00:00","dateModified":"2022-11-09T08:41:41+00:00","description":"Si tratta di un passaggio importante anche per il proprio mercato di riferimento: in un\u2019azione di rebranding la forma assume sostanza, e in questo periodo di evoluzione e crescita del Gruppo rinnovare la brand identity ha per tutti noi un valore strategico.","breadcrumb":{"@id":"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/#breadcrumb"},"inLanguage":"en-EN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-EN","@id":"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/#primaryimage","url":"https:\/\/www.gpigroup.com\/app\/uploads\/2019\/04\/og-link-preview-1.png","contentUrl":"https:\/\/www.gpigroup.com\/app\/uploads\/2019\/04\/og-link-preview-1.png","width":1366,"height":768,"caption":"GPI"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gpigroup.com\/en\/new-gpi-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gpigroup.com\/en\/"},{"@type":"ListItem","position":2,"name":"The new GPI brand"}]},{"@type":"WebSite","@id":"https:\/\/www.gpigroup.com\/en\/#website","url":"https:\/\/www.gpigroup.com\/en\/","name":"GPI","description":"The Healthcare Partner","publisher":{"@id":"https:\/\/www.gpigroup.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gpigroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-EN"},{"@type":"Organization","@id":"https:\/\/www.gpigroup.com\/en\/#organization","name":"GPI S.p.A.","url":"https:\/\/www.gpigroup.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-EN","@id":"https:\/\/www.gpigroup.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.gpigroup.com\/app\/uploads\/2023\/03\/logo-GPI-2019-1.jpg","contentUrl":"https:\/\/www.gpigroup.com\/app\/uploads\/2023\/03\/logo-GPI-2019-1.jpg","width":1946,"height":1945,"caption":"GPI S.p.A."},"image":{"@id":"https:\/\/www.gpigroup.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GruppoGPI\/","https:\/\/www.linkedin.com\/company\/gpi-spa","http:\/\/www.youtube.com\/user\/GruppoGPI"]}]}},"_links":{"self":[{"href":"https:\/\/www.gpigroup.com\/en\/wp-json\/wp\/v2\/pages\/5356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpigroup.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gpigroup.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpigroup.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpigroup.com\/en\/wp-json\/wp\/v2\/comments?post=5356"}],"version-history":[{"count":5,"href":"https:\/\/www.gpigroup.com\/en\/wp-json\/wp\/v2\/pages\/5356\/revisions"}],"predecessor-version":[{"id":86144,"href":"https:\/\/www.gpigroup.com\/en\/wp-json\/wp\/v2\/pages\/5356\/revisions\/86144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpigroup.com\/en\/wp-json\/wp\/v2\/media\/5154"}],"wp:attachment":[{"href":"https:\/\/www.gpigroup.com\/en\/wp-json\/wp\/v2\/media?parent=5356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}